Laurent Cuénoud

Laurent runs Djtal, the hybrid human-AI company that applies artificial intelligence to the ERP and CRM systems Swiss companies already run. Thirty years of projects have taught him that technology is the smaller part of a successful transformation. To technology he adds a systems view built on a physicist's rigour, a practical approach aimed at cutting the cost of IT projects, and a demand that the client's business grow stronger under its own steam.

This view rests on a long career and a network built over three decades. Djtal's engineering hub in Tunisia is built on 30 years of friendship and collaboration between Laurent and Faisal Al Tayyari. Earlier, Laurent led the Switzerland-Tunisia programme (Swiss government and United Nations) for four years. It trained more than 350 engineers and supported 80 companies, and it taught him in practical terms what it takes to turn know-how into a repeatable method.

Today he applies the same method (assessment, priority use cases, actionable plan, delivery) to the fourth wave. Djtal's nine AI agents, which work every day on the company's operations, are its most visible application. The case studies show it at work for other companies.